Museum seeking Audience Development Consultant

Tiverton Museum has secured a Heritage Lottery Fund Resilient Heritage grant, for a project ‘Attracting Audiences; Securing our Future’. The project includes essential work strengthening the museum to secure its future.

The project includes several strands of work, including a new business plan and building master plan (currently underway), which is being followed by a governance and staff review, the creation of a new audience development plan and then finishing with a new branding and marketing plan for the museum. For information the draft tenders for these other areas of work are available by clicking on the links in this paragraph (and will be advertised later in 2018).


The Audience Development Plan tender involves: 

Providing the organisation with clear and achievable targets and outcomes for engaging, developing and evaluating ongoing relationships with the specified audiences.


The Audience Development Plan will work with the new Business Plan (being created as part of this project, available from early May) to shape the future activities and programmes across all of the musuem’s services with current and potential audiences.


The consultant will conduct the following tasks:


  • To include research and analysis of current visitor data and consultation with existing and potential visitors.
  • The Plan must identify the most productive visitors to create a more resilient museum (it is vital to increase the income through admission). We need to engage with those who will visit most frequently and support us.
  • The Plan should also identify ways of engaging with a more diverse audience (eg families from known areas of deprivation, young people and people with disabilities).
  • Provide clear action plans to help the museum develop ways of serving existing audiences and engaging with new ones, earning income and seeking new opportunities and partnerships.
  • To include recommendations for attracting a wider, more diverse audience into volunteering at the museum to support the review of governance, staffing and organisational development which is a separate part of this project.
  • The results of this Plan will be used to develop the museum’s brand and USP, and shape a new marketing plan (a separate outcome from this project).
  • To ensure that Trustees, Staff and Volunteers are given training/development opportunities to have a better understanding of audience development and are equipped to undertake the actions in the Plan.
  • Provide a list of suggested equipment/materials needed to support audiences if needed.
  • To provide a clear practical report with recommendations for achieving the above, identifying realistic targets and recommended methods of evaluating each element.

Fee: £8,000 including VAT and all expenses including travel.

The full tender brief and information on the application process can be found here.

Closing date for applications is end of the working day14/5/2018. Interviews will take place between 29/5/2018 and 8/6/2018. The work should ideally begin by 18/6/2018. The report should be presented to the museum by 28/9/2018

Please email applications to Pippa Griffith, Director at For an informal chat please contact Pippa on 01884 2566295.


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